Hello friends, We’ve all had that frustrating moment—coming home after a long day, reaching for your phone charger, only to find it missing. Maybe your sibling “borrowed” it again, or it mysteriously vanished into that secret spot where all lost chargers go. No matter how many you buy or label, the problem keeps happening.
That’s exactly what inspired Zach Dely, an entrepreneur from Texas, to create a clever and simple solution called the PermaPlug Charger Lock. This device is designed to lock your charger and cable into the wall, so it can’t be unplugged, moved, or stolen.
Zach took his invention to Shark Tank, hoping to get the support he needed to grow his business. In this article, let’s explore what PermaPlug is, how Zach’s pitch went on Shark Tank, and what happened to the business afterward.
What is PermaPlug Charger Lock?
PermaPlug is a charger locking device that replaces your regular outlet cover. It locks your charger and two cables securely in place, making it impossible for others to take them without unscrewing the cover. It’s easy to install and comes with a security screw option for added protection.
| Product Name | PermaPlug Charger Lock |
|---|---|
| Inventor | Zach Dely |
| Function | Locks chargers and cables in place |
| Use Case | Prevents theft, loss, or accidental unplugging |
| Retail Price | Around $35 – $58 (depending on bundle) |
| Cost to Produce | $6.50 per unit |
| Profit Margin | 58% |
This device is ideal for homes, schools, offices, and hotels, anywhere that charger theft or unplugging is a problem.
PermaPlug on Shark Tank
Zach appeared on Shark Tank asking for $350,000 for 15% equity, valuing his company at $2.33 million. His pitch was humorous and very relatable—everyone has lost a charger or had one stolen.
The Sharks laughed along with him, especially when he described people using sticky notes or superglue to stop charger theft. But their interest peaked when Zach revealed he had already made $456,000 in year-to-date sales.
Offers, Responses, and Final Deal
Here’s a breakdown of the offers Zach received from the Sharks:
| Shark | Offer | Counter | Accepted? |
|---|---|---|---|
| Kevin O’Leary | $350K for 15% + $2/unit royalty forever | No counter accepted | ❌ No |
| Daniel Lubetzky | $350K for 25% equity | No counter | ❌ No |
| Lori Greiner | $350K for 20% + $1/unit royalty until paid back | No counter | ✅ Yes |
| Robert Herjavec | Out | N/A | ❌ No |
| Mark Cuban | Out | N/A | ❌ No |
Kevin offered a perpetual royalty, which Zach refused. Daniel’s offer was decent but required more equity. Lori’s deal—20% equity plus a $1 royalty until she recoups her investment—was fair, and Zach accepted it.
Origin of PermaPlug
Zach got the idea after seeing how his family and friends dealt with charger theft. At one friend’s house, he saw a charger superglued to the outlet just to keep it in place. That’s when he realized millions of people had the same issue.
In 2019, Zach filed a patent for his idea and started building his business. His goal was to create a device that was both affordable and easy to use, solving a small but frustrating everyday problem.
PermaPlug Net Worth Update 2025
After his appearance on Shark Tank and the deal with Lori, PermaPlug gained national attention. The combination of humor, real-world need, and clever design helped the business grow.
| Metric | Value |
|---|---|
| Original Valuation | $2.33 million |
| Deal Valuation | $1.75 million |
| Estimated Current Net Worth (2025) | $2.56 million |
| Sales Growth | Approx. 10% per year |
Thanks to Shark Tank exposure, the website saw more traffic, and sales went up quickly. Lori also helped boost visibility through retail and direct-to-consumer channels.
Product Availability
After Shark Tank, PermaPlug is available for purchase:
| Where to Buy | Company website |
|---|---|
| Price | $35 for standard version, up to $58 for bundles |
| Shipping | Across the U.S., with options for bulk purchases |
| Product Variants | Multiple colors, with or without security screw |
The high profit margin (58%) has allowed the business to scale without outside funding beyond Lori’s investment.
What Happened After Shark Tank?
After airing, PermaPlug saw:
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A huge increase in online orders
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Growth in social media followers
-
Lori helping push into retail and commercial channels
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Partnerships with schools, offices, and other bulk buyers
Though not yet a household name, PermaPlug is slowly becoming a go-to solution for families, teachers, and business owners tired of losing chargers.
Why Did the Sharks Have Mixed Reactions?
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Kevin O’Leary: Loved the numbers but wanted too much in royalties
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Daniel Lubetzky: Thought 25% equity was fair but didn’t offer added support
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Lori Greiner: Believed the product had retail potential
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Mark & Robert: Didn’t see the long-term scalability
Even with hesitation from some Sharks, Lori’s confidence in the product proved valuable.
Conclusion
PermaPlug is a perfect example of solving a small everyday problem with a smart invention. Zach’s pitch was fun, his numbers were strong, and the solution was relatable. With Lori Greiner’s help, PermaPlug is now growing steadily and becoming a must-have for families and institutions alike.
If you’re tired of losing your chargers or dealing with “charger theft” at home or work, PermaPlug offers a simple, affordable solution that actually works. And thanks to Shark Tank, it’s now easier to find than ever before.